Titan Local
What Outdoor Advertising Can Do for You
By adding posters to the other media you are using, you can add depth and strength to your advertising message. For instance, you could use posters to generate awareness of your product, alongside press to deliver ‘more detailed’ product information. Or you could use radio to talk to your target audience as they commute to and from work, adding posters to provide all important visual impact. And because posters are surprisingly affordable and generally run for a minimum of two weeks, they provide wonderful continuity and longevity to your overall campaign.
"We tend to use posters to build profiles and awareness and supplement this with direct mail, events, press and PR. There is no medium out there that gives such constant exposure"
Chris Stephenson, Marketing & Communications Manager, South Nottingham College