The Roadside audience is over 85% vehicular, so poster advertising needs to be clear and concise. However, Titan's other environments give the ideal opportunity to deliver a more detailed message.

In Rail, cross-track 48-sheets face a captive audience with time to take in a detailed or clever message while waiting for their train. This dwell time also enables overland Rail posters to be used for Direct Response through SMS or mobile phone calls.

Non-Roadside 6-sheets, in pedestrian environments like Rail and Retail, also give scope for a more detailed message, especially retail messages to drive footfall to certain stores or to drive sales.