Titan undertook an extensive rail audience research project during 2007 to identify how rail commuters engage with advertising. Rail is seeing a face lift and has more commuters than ever before. It is also seen as a greener form of travel with the stations being viewed as clean and spacious. It is no great secret that people are increasingly time poor and with media more fragmented than ever, rail provides a unique opportunity to cut through the 2,000 plus advertising messages each person is exposed to on a daily basis. This research places rail as the ideal medium for advertisers to catch these highly desirable time poor people, whilst in a receptive mindset - the ideal combination.
The research was conducted by independent research agency Other Lines of Enquiry.