How simple it is. Just one picture and no more (ideally) than five words. In that brief twinkling of an eye you have to arrest the attention, tickle the imagination, arouse the emotions, stimulate desire.
Try it yourself. Think of a product, any product, and write a poster for it. Suddenly it doesn’t seem so easy, does it?
No wonder posters are called the very quintessence of advertising; the very Zen of it. Nothing detracts. No copy. No computerised film technology. No director. No sound effects.
Just one image and a few words. These are all the weapons at an advertising agency’s disposal.
Yet with these bare essentials, talented people have created lasting messages.