Tangibility and Timing
Sian Davies, CEO, Henley Centre Headlight Vision
Outdoor is still a relevant medium to reach and communicate with today’s consumers. Mode of consumption, busy lifestyles and technological advancements all provide reasons why the medium is still pertinent to 21st Century culture.
Underestimating the Value of Bathwater
Jeremy Bullmore, advertising guru and ex-Chairman JWT London
The relentless drive towards niche targeting is improving media efficiency – or is it? Perhaps we’re missing the bigger picture, the long-term effect of fame on brand status and sales.
The Relevance of Recency
Erwin Ephron, Ephron, Papazian & Ephron, Inc.
Recency planning is about reminding consumers about a brand when they are ready to buy it. Supermarket and mall posters provide the ideal, relevant media context.
