A landmark in Advertising
Bill Apfelbaum outlines his vision for success.
When Don and I saw that there was an opportunity to be active in the UK media market once again, we got really excited. We love operating in this country and we saw Maiden’s assets as the absolute best the UK had to offer.
Can Posters Sell Product?
Tracy Waring, Business Group Director, TNS
Leading research agency, TNS, shows that outdoor CAN deliver against the ultimate key effectiveness metric – increased sales
Creating Lasting Messages
Tony Brignull
A brief thought on poster creative by one of the country’s greatest copywriters
Outdoor Responds
Steve Hickman, Non-Broadcast Director of WWAV Rapp Collins Media
Outdoor is becoming an accepted element of Direct Response marketing thanks to a combination of audience targeting, technological innovation and creative planning.
Standing Out from the Crowd
Professor Andrew Ehrenberg, formerly South Bank University
Saliency and remaining front of mind is key to brand’s success. A précis of Professor Ehrenberg’s findings looks at what Outdoor has to offer within the saliency theory.
