Economist - Building Brands on Outdoor
An advertising story published by D&AD in association with Royal Mail
Read the story behind the strategy that built the Economist brand on Outdoor, showcasing the true ‘power of the poster’
O2 – Long-Term Return for Long-Term Commitment
O2 increased brand awareness by a massive 37%, through a long term hold at rail stations. Using a long term hold, O2 achieved a massive 37% increase in prompted brand awareness to 91%.
EMI Bluecast
The EMI Bluecasting campaign to launch Coldplay’s ‘X&Y’ album on Titan’s Transvision screens achieved a response rate of 15% making this the world's largest known Bluecast.
Caribbean Twist – Party Time as Sales Increase
By adding supermarket 6-sheets to a TV and price promotion, Caribbean Twist increased sales volume incrementally by 13.1%
