This 73m x 3m billboard is located alongside the busy lines in and out of Euston station connecting to the North West, West Midlands, North Wales and Scotland. Around 1.2m people will see it every two weeks. ‘The biggest copywriting competition in the world’ will invite creative teams to design a bespoke ad for one of their clients to run on the site. The winning team will each receive a luxury weekend for two in Paris and a free two week campaign* for their client. Closing date for submission of artwork will be the 10th October.
Steve Cox, Marketing Director of Titan Outdoor says:
“The first task for any media platform is to get the creative execution noticed by relevant consumers. This site can’t fail to achieve this, providing a unique opportunity to showcase truly engaging work”
Graham Fink, Creative Director of M&C Saatchi says:
“Posters are the most brutally simple of all media; in my opinion, the true test of any creative. And this is one mother of a poster - a chance to create the biggest, bestest idea. I’m scared”.