Titan Outdoor and Mindshare are proud to announce the launch of an innovative interactive campaign to showcase the new Ford Mondeo Titanium X Sport at major rail termini across the country. Titan will use its exhibition sites on the concourses and Transvision digital screens to take the new Ford Mondeo Titanium X Sport directly to train stations. Commuters will compete against each other in an interactive virtual golf game.
The interactive game will be shown on a 42 inch LCD screen testing how far the competitor can hit the golf ball. Throughout the five days, Transvision will display the top-scoring performers’ names on a leader board. The highest scorer at each station will win a set of premium golf clubs. Ford-branded Tee packs will also be handed out to commuters.
The Titan Experience team managed the project from inception to completion, providing the staff, merchandise and exhibition stand complete with components. This deal demonstrates Titan's ability to cut above traditional advertising, highlighting how it can effectively manage a fully integrated campaign that includes Transvision synchronising with exhibition stands, bringing the campaign to life.
Planning was organised by Mindshare and Kinetic.
Stephen Dunn, Titan UK Group Sales Director said:
“We are delighted to work with Ford on such a fantastic campaign. This is a great demonstration of how the Titan Experience team can create and manage an innovative and striking campaign from beginning to end. With Transvision and our exhibition sites, we have the ability to bring campaigns to life in a way no other outdoor advertisers can match.”