This is the first time that vinyl wall graphics, Limelight and 6 & 4-sheets have been incorporated into a single corridor wrap at Victoria.
At the centre of the campaign is Cisco’s “Communications Clinic” on the concourse from the 14th -25th July. The “Communications Clinic” will deliver an interactive area enabling small business employees to engage with Cisco solutions and understand how technology can help them do business better. Cisco will also be offering the chance for two “Communications Clinic” visitors to win a luxury holiday to San Francisco, the home of Cisco’s global headquarters.
The exciting, high-impact campaign targets business commuters, providing a way for small business decision-makers to speak to Cisco. Millions of people will be driven to the “Communications Clinic” by 48-sheets across 78 stations providing major commutes into Victoria station. The multi-format campaign at Victoria also incorporates Zone 1 Backlights and other premium rail formats, including Banners and Transvision Bluetooth.
The campaign was managed by Hannah St Paul at Titan, Ilana Goren at Neo@Ogilvy and James Fry at Kinetic.
Stephen Dunn, Titan UK Group Sales Director said:
“This is another demonstration of Titan’s excellence in working with our clients in innovative and creative ways to bring their campaigns to life through our premium formats. With all the exciting formats Titan has in prime rail destinations, we give campaigns maximum impact and real brand immersion.”