The £2 million roll out is expected to be completed by the middle of October at key rail termini stations such as Waterloo, Victoria and Liverpool Street. It marks the first phase of Titan’s digital expansion across its UK rail estate, building on its pioneering Transvision network established in 2002.
The new digital six-sheets (known as D6s), supplied in partnership with iblink, use 65-inch high definition screens producing extremely clear, bright images. Uniquely, the units are thermally-managed and optically-bonded to ensure 100% up-time and to allow passers-by to view the image clearly from any angle.
The ability to deliver animated content gives advertisers far greater flexibility, and remote management of the screens speeds up changeover times between campaigns. The screens also have Bluetooth capabilities to enable advertisers to interact with nearby consumers on their mobile phones.
This investment forms a key part of Titan’s larger commitment to digital media. In the US alone they will be investing upwards of $75m over the next 3 years across their Bus, Rail and Outdoor inventory catapulting them to the forefront of Digital Out of Home in the country. Plans are currently being investigated for digital expansion into other parts of Titan’s UK estate, including retail and roadside.
Jon Slatkin, Chief Executive of Titan UK, said:
"This is a major and exciting development in the expansion of Titan’s digital rail offering. We have conducted extensive trials and analysis to ensure that this is a product advertisers really want and need. Rail is the ideal environment for digital, with longer dwell times and more relaxed surroundings than in other commuter spaces. We estimate that by 2011, almost half of all our rail advertising revenue will come from digital.”