Vodafone UK launches an exciting, unmissable outdoor media first in conjunction with Out of Home media agency Kinetic and Titan Outdoor. As part of a nation wide media and marketing campaign to promote email and Mobile Internet services, Vodafone UK will
cover all 16 Network Rail termini stations around the UK. As advertising becomes increasingly fragmented, this is a reminder of the phenomenal impact Out of Home offers to a captive commuting audience.
Millions of commuters at stations including London Victoria, Charing Cross, Kings Cross and Edinburgh will move through a Vodafone world, from the moment they step on the train to when they arrive at key termini station, even when they transfer to the underground. The highly tailored campaign delivers key messages for each point in the journey showing how commuters can use the mobile internet as they travel.
The multi-media campaign includes 18 Transvision digital screens and other premium rail formats, such as Limelight, Highlight and Status, as well as high impact 48, 6 & 4 sheets. Experiential marketing is also prominent - a Vodafone Mobile Internet café is touring the stations, providing an interactive area allowing existing and potential Vodafone customers to find out more about setting up email and using mobile internet services.
The campaign was managed by Andrew Gibson and Priti Kara at Titan, and Adrian Skelton and Dee McVeigh at Kinetic Worldwide. OMD was the Media Agent.
Stephen Dunn, Titan UK Group Sales Director said:
"We are delighted to have worked with Kinetic to create this huge campaign for Vodafone. With our national network of giant high-impact Transvision screens, Titan rail campaigns reach a national broadcast audience when they’re on the move and can’t change the channel."
Adrian Skelton, Group Account Director at Kinetic said:
“Due to the habitual nature of commuter journeys, creating a very prominent but focused OOH campaign will have a huge impact on commuters at key stages of their journey”