Titan Outdoor, the UK leader for total Out of Home media solutions, announces it has won an exclusive four year contract with Virgin Trains. The contract is valued at over £5m and reinforces Titan’s domination of rail, with over 90% of the UK rail audience.
The win follows Titan’s highly successful management of the Virgin contract since 2000. Over the last three years, Titan has doubled the contract’s revenues. It also installed a Transvision screen at Birmingham International, the success of which was an important part of Virgin’s decision to continue working with Titan. Transvision remains the UKs leading national digital network.
Virgin’s West Coast Main Line is Europe’s busiest mixed traffic main line and a truly national route. The main route operates from London Euston to Glasgow Central, carries over 20 million passengers per year and serves 44 stations, of which it directly operates 17. Virgin’s High Frequency project will see journey capacity increase 30% by the end of 2008.
Jon Slatkin, Chief Executive at Titan, said:
“Virgin is a fantastic brand, and we have worked very successfully with Virgin Trains over the last eight years. We are extremely excited about the potential for the 4 years to come and are currently reviewing opportunities for development and digital expansion across the estate.”
Graham Leech, Executive Commercial Director at Virgin Trains, said:
“Virgin Trains are delighted to have agreed a four-year extension with Titan Outdoor. Our review of the market shows that Titan are best placed to deliver strong revenue growth within the Transport sector. This is also reinforced by our successful partnership and revenues delivered over the last 3 years.
They have developed their unique Transvision product at Birmingham International which has been a big success and grown revenues considerably.
We are looking forward to developing this partnership further with a plan already in place for sustainable income growth to Virgin Trains.”