Titan Outdoor, the UK leader for total outdoor solutions, has been awarded the contract for the giant digital screen at Manchester’s Trafford Centre by Peel Advertising. The win is a welcome addition to the highly successful 6-sheet offering Titan has managed at the Centre for the past 8 years. Titan will offer a variety of packages to advertisers beyond the standard 20 second spot 6 times per hour.

A new £500,000 state-of-the-art screen from Mitsubishi will replace the current one in January 2008. At 15ft high x 20ft wide it is believed to be the world’s largest permanent indoor LED screen. LED technology is designed for distance viewing ensuring bright pictures and enhanced quality from all angles. The screen’s central location in the food court means it can be viewed from the ground floor and elevated levels. 80% of the centre’s 600,000 visitors per week use the food court for an average of 35 minutes*.

The Trafford Centre has over 30 million visitors a year, with 230 stores and 60 restaurants and cafés. 68% of visitors are ABC1 and the average spend per visit is over £100. The catchment area for the Centre is larger and more populous than any other regional shopping centre and comprises 5.3 million people within a 45-minute drive-time.

  • Source: Swift Research

Andy Moug, Managing Director of Titan UK said:

“We are delighted to be working with the Trafford Centre on this world-leading digital screen. This win is further recognition of Titan’s digital expertise - our Transvision screens in Network Rail stations is the only profitable, national network in digital outdoor. Titan is developing fast and increasing its level of tactical spend on new digital offerings and traditional products that continue to have value. We are also currently trialing some new digital formats in selected locations and look forward to updating the market on our digital plans in 2008.”

Jon Levenson, Managing Director of Peel Advertising said:

“We are delighted to further enhance our successful partnership with Titan Outdoor, the leading out-of-home shopping centre media contractors”

For further information please contact:
Titan Outdoor
Andy Moug Tel: +44 (0)20 7250 7800
Smithfield
Libby Young / Gemma Froggatt Tel: +44 (0)20 7360 4900
Peel Advertising Ltd
Jon Levenson Tel: +44 (0)161 749 1675
Photos are available upon request