Titan Outdoor UK - About Titan | News | Titan Outdoor awarded 10 year £100m+ contract with Stagecoach Group PLC for exclusive advertising on South West Trains Stations

Titan Outdoor awarded 10 year £100m+ contract with Stagecoach Group PLC for exclusive advertising on South West Trains Stations

Titan Outdoor awarded 10 year £100m+ contract with Stagecoach Group PLC for exclusive advertising on South West Trains Stations • 7 year extension of Titan’s current contract until 2017 • Major train operating company recognises Titan’s innovation & market leadership • Titan maintains rail domination with over 86%* of UK rail audience

August 2007 – Following its contract extension with Network Rail, Titan Outdoor, the UK leader for total outdoor solutions, has agreed a 7 year extension of its contract with Stagecoach South Western Trains. This contract, estimated to be worth well over £100m, is now expected to run for a further 10 years to 2017 (consistent with the contractual length of Stagecoach’s franchise agreement with South West Trains) and will cover all poster and digital sites as well as sponsorships, promotions and exhibitions for South West Trains Stations highly desirable audience.

Stagecoach South Western Trains runs 1,698 trains every weekday from 213 stations. About 160m passenger journeys are made annually on its routes through Hampshire, Surrey, Dorset, Wiltshire, Berkshire, Devon, Somerset, Cornwall, Middlesex, East and West Sussex and Greater London. Most of these trains begin or end their journeys at London Waterloo, all passing through Clapham Junction home of Titan’s “Colossus”, Europe’s largest backlit poster site at 200ft by 15ft.
With this win and following the contract extension, Titan now holds exclusive advertising contracts with the top 4 train operating companies (Southern, South Eastern and One) as well as all of Network Rail’s termini stations, including Victoria, Waterloo, St. Pancras, Liverpool Street and Glasgow Central.

Jon Slatkin, Chief Executive of Titan Outdoor UK, commented:

“We are very excited about winning the Stagecoach South Western Trains contract. Titan is the clear market leader in rail, not just because of the national, premium scale we offer, but also through the innovation and investment we bring to the table. Rail is an incredibly fast growing part of outdoor primarily driven by increased passenger usage and this growth is expected to continue for the next several years. We have already been working closely with Stagecoach on plans to maximise revenues and drive innovation. We look forward to growing together.”

Source: Arkenford 2006

For further information please contact:

Titan Outdoor Ltd
Jon Slatkin, Chief Executive Tel: +44 (0)20 78384000

Smithfield
Libby Young / Gemma Froggatt Tel: +44 (0)20 7360 4900