August 2007 - Titan Outdoor, the UK leader for total outdoor solutions, has been awarded the three year outdoor advertising contract for The O2 – London’s newest state of the art venue. This is the first venue of its kind in the UK, a highly desirable location offering unique, high-impact opportunities to advertisers. Titan will work with AEG Europe, owner of The O2, to develop digital, brand-to-hand and other offerings that maximise the potential of this world-class space, building on the 6-screen digital network, backlits and banners already in place.
The O2 sets a new benchmark for large-scale entertainment venues in the UK. Its star-studded opening season commenced on June 24th with Bon Jovi followed by Justin Timberlake, Scissor Sisters, World Championship boxing with Amir Khan and the legendary Barbra Streisand. Upcoming events include more Prince dates (he will have achieved a record breaking 21 in total), The Rolling Stones, Elton John, Take That and smash hit exhibition ‘Tutankhamun and The Golden Age of the Pharaohs’. The O2, formerly the Millennium Dome, hosts a 20,000 main arena, indigO2 - a smaller 2,350 capacity live music venue, an 11 screen Vue cinema complex, and over 20 bars and restaurants. It is so big that if you turned The O2 upside down, it would take Niagara Falls 15 minutes to fill it; it’s 13 times as big as the Royal Albert Hall.
Andy Moug, Managing Director, Titan Outdoor UK, commented:
“We are very excited to be part of The O2, it is a truly unique venue in the UK. AEG Europe has done a fantastic job creating a dynamic and high-tech venue, making them a natural partner for Titan. This destination space is a great addition to the Titan portfolio of premium, innovative products across rail, retail, roadside that give advertisers total solutions for their outdoor needs.”
Lee Roberts, Commercial Director, AEG Europe, added:
“We are delighted to be working with Titan who understand the issues that arise from a multi sponsored venue such as The O2. Their ability to deliver creative solutions has been thoroughly impressive.”
For further information please contact:
Titan Outdoor Ltd
Andy Moug, Managing Director Tel: +44 (0)20 78384000
The O2
Stephanie Jones Tel:+44 (0)20 7536 1626
Smithfield
Noemie De Ania/ Gemma Froggatt Tel: +44 (0)20 7360 4900
About ‘The O2’
The centrepiece of the multi-million pound development is the state of the art arena for up to 20,000 fans that will host over 150 world-class music, entertainment and sport events in its first year of opening. There will also be a Live Music Venue – indigO2 - with a capacity of over 2,300, a ‘bubble’ shaped world-class exhibition space that will host the Tutankhamen exhibition from November 2007, an 11 screen state of the art cinema complex, and a vibrant ‘Entertainment Avenue’ featuring a variety of bars, restaurants, and leisure facilities.
In Zone 2 of London’s Underground, The O2 is situated at the North Greenwich station on the Jubilee Line, which provides direct access to central London in less than twenty minutes. The O2 Express High Speed Boat Service runs daily until 1.30am (4.30am on IndigO2 aftershow party nights) so people can get home after the tube has closed.
The O2 is an official venue for the 2012 Olympics hosting both the gymnastic and basketball events.
Express, S&M Café, Spur Steak Ranches, Starbucks, Thai Silk, Urban Inc, announcements
About AEG Europe
AEG is one of the leading sports and entertainment presenters in the world. It owns or operates some of the world’s best arenas and theatres, numerous sports franchises including the Los Angeles Kings (NHL) and The David Beckham Academy, and a collection of companies dedicated to producing, promoting and presenting world-class live entertainment.
In May 2005, AEG announced that it had joined forces with O2 to help transform the former Millennium Dome and the surrounding area into the UK’s most exciting and technically advanced music, sport and entertainment destination. Renamed The O2 it opened on 24 June.
AEG employs more than 3,000 staff in over 45 operating companies worldwide. Its international head office is in Los Angeles, and its European headquarters is now based in London.