Titan Outdoor announces that it has been selected as Transport for London’s partner for Promotion Concessions in all London Underground stations for an initial two year period, with the potential for a further two years. The selection process for this high profile contract involved an open tender with competing bids from several leading operators.
For the last two years, Titan has provided advertising at Network Rail stations across the county. Adding underground to its portfolio further bolsters Titan’s position as the UK’s biggest provider of face-to-face marketing opportunities, with full overground and underground coverage in key London transport hubs. Titan now reaches two thirds of commuters who work in central London every day.*
The launch of the new undergound contract will ideally complement the existing overground activity which already provides eye-catching, creative campaigns for clients on station concourses around the country. Innovative campaigns in the last few months include the Unilever Adez interactive projection which was showcased for the first time at major London train stations as well as the BMW X3 test drive roadshow across the country.
Commenting on the deal, Alison Reay, Joint Managing Director, said “Titan is delighted to be selected by London Underground ahead of a competitive field. The underground will be a natural extension to our exisiting over ground contract and means that we are now a one-stop shop for rail promotions above and below the ground”
- Source: Department of Statistics, Transport Statistics Great Britain 2005
** Source: Ant Marketing 2005, in house marketing surveys