Whichever way you look at it, Titan is number 1 in Roadside 48-sheets. With a 38% share, we have more panels nationally than anyone else as well as dominance across the eight primary conurbations and the top ten cities in the UK. With more billboards in more places than anyone else, Titan Outdoor is the only way to ensure your campaign is seen by the largest and broadest possible audience.
We believe in keeping things simple, so our approach to re-packaging reflects our philosophy.
From 6th November, Titan will offer a choice of conurbation-based or broad, national coverage products. Within these, there are different VAC entry points which allow you to pick the best campaign to suit your objectives. And we’ve done this without compromising the line-by-line flexibility that makes Titan able to offer such comprehensive Outdoor solutions to your brief.
In our first few months in the UK, we have been looking at many areas of our business. Despite many articles in the Trade Press pointing to the ‘imminent demise’ of Roadside billboards, we don’t see billboards as a problem, rather an opportunity. As well as promoting the fact that billboards are the most dominating broadcast medium, which creates brand fame like no other, Titan is also intent on making the product even better.
We intend to do this through investment, investment and more investment. First of all we’ll be increasing the illumination levels across our entire portfolio so, by the end of the year, a further 10% of Titan’s estate will be lit up.
This investment won’t stop at standard illumination. A build programme of backlit static and scrolling units should kick off over the next few months. So, now that Titan has secured some hugely important contracts with Manchester City Council and Network Rail Roadside, not only will we have some of the best locations in the country, but also the sexiest sites to do them justice.
As we move into the new year, we will continue with the improvements that really will make our Roadside estate the place to be seen, with an extension of our Portrait portfolio, the possibility of some innovative formats and an eye open to new digital opportunities.
So make sure you’ve subscribed to the Word so that we can update you as and when these exciting improvements start to take place.